Clik here to view.
Get A Little Closer: How Organizations Can Use Communities to Improve...
Vanessa DiMauro, CEO, Leader NetworksWhat defines an online community? Seeing as our industry is still very young, terminology and definitions are still evolving. An online community has a business...
View ArticleClik here to view.
Building strategy with stakeholders, not “for” stakeholders
Nichole McGill, Director, Web Communications, University of OttawaBuild and leverage communityThis may be an internal community that will help and support the goals of the digital strategies.Look for...
View ArticleClik here to view.
Give strategic content planning a sporting chance: help consumers respond and...
Frederick Lecoq, Vice President Marketing and Digital FGL SportsAs a retailer, experience creates value and this is what FGL Sports is now focusing on as it expands its retail space.“Creating the...
View ArticleClik here to view.
Surviving Seismic Shifts in Structure: Splicing Ourselves Across Four Platforms
Carl Neustaedter, Deputy Editor and Senior Producer, iPad Edition, Ottawa CitizenNewspaper advertising revenue has been on a decline, requiring those in the newspaper industry to review their sources...
View ArticleClik here to view.
Your digital strategy is mapped by your customers
Isabelle Perreault, Vice President of Digital Transformation, Stratford Managers CorporationErin Crowe, Executive vice-president, chief financial officer and alternate governor, Senators Sports &...
View ArticleClik here to view.
Airbnb: Delivering hospitable experiences digitally
Airbnb is an online global community marketplace that connects travelers seeking authentic, high-quality accommodations with hosts who offer unique places to stay. However, we’re more than just a...
View ArticleClik here to view.
CBC tackles cross-platform audience measurement challenges
Meet Greg Dinsmore, Manager, Digital Research, CBCand Kristin Wozniak, Manager, Audience Research, CBC If you work in research at a large media company, we can pretty much guarantee that at some point...
View ArticleExploring Teach for America’s Content, Conversation, Community Loop
How social listening helps identify unique content opportunities.Stacey Jaffe, Managing Director of Social Media and CommunityTeach for America (TFA) is a program to recruit and retain teachers in the...
View ArticleClik here to view.
What social media is NOT telling you
A refreshing session by Rochelle Grayson was equal parts engaging and challenging.As a Communications student, I’ve heard repeatedly that social media is the saviour of business. Rochelle doesn’t deny...
View ArticleClik here to view.
Leapfrog competitors by aligning social and local audiences
Chris Pinkerton, Director at Mediative, hit us with some facts about consumers’ digital behaviour:1 in 5 desktop searches are related to location50% of mobiles searches have local intent42% in-store...
View Article
